Questioning utopian desires, Siobhan O’Flynn looks at Toronto’s Nuit Blanche in relation to the impact that social media has on participants’ ability to share and record their experiences, to self-organise, and to engage in the production of a transformative, real world event.
Siobhan O’Flynn is Senior Lecturer in the Canadian Studies Program at the University of Toronto and Faculty with the Canadian Film Centre’s Media Lab. Dr. O’Flynn published Nuit Blanche and transformational publics in a recent special issue of the journal, “Public” edited by Jim Drobnick and Jennifer Fisher, the theme of which was Art and Civic Spectacle. Nuit Blanche—an international network of locally organised nocturnal art events—has become one of the most widely loved and well attended examples of contemporary civic spectacle.
The first Nuit Blanche took place in Paris just over ten years ago, but its roots go much deeper. Art and civilians had begun infiltrating the night at luminous events around Europe throughout the preceding decade. Early versions of the festival included Helsinki’s Night of the Arts (est. 1989), St. Petersburg’s White Night’s Festival, (est. 1993), and Berlin’s Long Night of Museums (est. 1997). The closest heriditary precursor to Nuit Blanche was Jean Blaise’s festival in Nantes, Les Allumées (The Illuminated). Launched in 1990, the festival was set to run for six years, featuring visiting artists from six cities, one city per year. Each year, it ran for six nights, from 6pm to 6am. Les Allumées was so successful that the mayor of Paris invited Blaise to create a similar event in France’s capital. In 2002 Nuit Blanche proper lit up urban streets for the first time. Various iterations of Nuit Blanche now take place in dozens of cities worldwide, featuring thousands of artists, and drawing droves of attendees.
Toronto’s version of Nuit Blanche was launched in 2006. The first event brought 425, 000 people out into a fantastically glowing night. By 2010, the year that O’Flynn discusses in her article, the number of attendees was closer to a million. Use of social media had also burgeoned. O’Flynn’s research draws on a data set of over 15, 000 tweets from 2010, that used the event’s official twitter hashtag (“#snbTO”, referring to ScotiaBank Nuit Blanche Toronto). At an event like Nuit Blanche, social media deeply impacts people’s experiences. They can influence one another in real time via mass communications, creating almost instantaneous awareness of things like popular installations, and the ebb and flow of queues at these installations, which shapes the geographic trajectories people follow through the night. According to O’Flynn, social media is also incredibly significant in that it leaves behind a collectively generated “digital trace of physical activity”, which she contrasts to the notion of a curated archive. As she puts it:
These exchanges make visible the fluid actualization and processual experience of participatory, emergent public(s) that accord with how Michael Warner defines a ‘public’: that it is self-organizing, involves a relation amongst strangers, is simultaneously personal and impersonal in address, is constituted only through attention, and provides a discursive public space.
She does differentiate between the “emergent public” of Nuit Blanche and the “counter-public” that (Yale social theorist) Warner defines as having an “awareness of subordinate status”. And despite noting that attendees reported a relaxation of social norms throughout the night, she clearly distinguishes between the enhanced civic engagement that is demonstrated at Nuit Blanche, and the radical social reversal that is inherent in notions of the carnivalesque.
The concept of psychogeography is important to O’Flynn’s analysis. A term conceived by Guy Debord, it is a method of encountering a city through wandering and play. The aim is to achieve a heightened awareness of the particular emotional and psychological effects of a given urban environment. O’Flynn understands Nuit Blanche on one level as a “hybridization of physical space with digital content” and so, in a sense, participants are enacting a quasi-digital derive that significantly augments their real world experience. She states:
Nuit Blanche’s transformational spaces are simultaneously unfamiliar and often magical while remaining emphatically “here” and this duality opens opportunities for new, unexpected modes of engagement with familiar places as spaces of play, performance and interaction.
O’Flynn emphasises that the social media related to Toronto’s Nuit Blanche constitutes a marked collective expression of desire for a transformative experience. This desire is expressed equally through delight at Nuit Blanche’s perceived success in providing such an experience, and through disappointment at its perceived failure to do so—depending on the individual tweeters. As a means of addressing the disjunction between such utopian desires and the continued failure of society to produce a permanent utopian state, she employs a term advocated by architect Bruce Kuwabara: “ourtopia”. Rather than referring to an apparently impossible future state, “…ourtopia exists in the now, in the serendipitous mix of those willing to join in, in the idea of a shared and self-generating public that is fluid, open, and as metamorphic as the city is now and will be in the future.”
Through analysing the organically produced and automatically persevered remnants of digitised social engagement at Toronto’s 2010 Nuit Blanche, O’Flynn explores the possibility that radical civic transformation can be achieved through participation and presence, as opposed to opposition and withdrawal.
— IQ Editor
Siobhan O’Flynn is a Senior Lecturer in the Canadian Studies Program at the University of Toronto and Faculty with the Canadian Film Centre’s Media Lab. Her academic research examines the function, design and experience of narrative in interactive environments; cross-platform to transmedia design; foresighting emergent trends in digital storytelling and entertainment in a Web 2.0/3.0 world; and pyschogeographic practices across media. She is currently engaged in a two-year research/data visualization project, funded by SSHRC, on Nuit Blanche and transformational publics with her collaborator, Faisal Anwar.
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